Xintiandi is a historical and cultural style, a fusion of Chinese and Western urban tourist attractions，it is based on Shikumen building old districts, sign of the Shanghai Modern Architectural, Change the Shikumen original living function for the first time, innovation given its business operations functions, take the old house which can reflect Shanghai history and culture transformed into a set of international standards of dining, shopping, entertainment and other functions, leisure and cultural and entertainment center.
Shanghai Outlets Brand Direct Sale Plaza is an international, modern, stylish ecological shopping plaza, now square have more than 250 shops, 450 domestic and foreign brands.
Super Brand Mall
Located in Pudong's Lujiazui Area, the most influential business and financial center in Shanghai,.Super Brand Mall is a large scale, international style urban shopping center developed by Shanghai Kinghill Limited, the real estate subsidiary of The Charoen Pokphand Group (CP Group) of Thailand. With 13 floors offering a combined gross floor area of 250,000 square meters, Super Brand Mall is one of CP Group's flagship projects in China. The Mall received its ISO9001 certification in 2004.
There are more than 70 international fashion restaurants and a diverse range of entertainment and education venues, the spacious Mall had added more than 100 international trendy fashion brands until the first quarter of 2007, adding to its growing reputation of one of China's landmark fashion venues.